Consumer Growth Marketing Lead (Mobile Apps)
✨ Why This Is a Good Vibe Coding Job
Hiya is a premier destination for vibe coders because the organization has already normalized AI-assisted development, with PMs shipping code via natural language. This role applies those same principles to growth, encouraging the use of AI tools to bypass traditional agency bottlenecks and execute full-stack marketing at a machine-accelerated pace.
The Role
Hiya is looking for a pioneering growth leader to reclaim the phone call from scammers and spammers. As the Consumer Growth Marketing Lead, you will be the architect of a new B2C function within a powerful B2B framework. You won't just manage strategy; you will be the primary executor, building user acquisition funnels, optimizing app store visibility, and crafting the narrative that turns millions of mobile users into a proof-of-concept for global telecom giants.
AI & Vibe Coding Integration
This position is designed for someone who views AI as a force multiplier. Because Hiya's product team already utilizes "vibe-coding" to push production updates, the marketing wing is expected to match that velocity. You will use AI-assisted tools to generate high-performing ad creatives, automate lifecycle messaging, and dive deep into data analysis without waiting on external teams. It is a "full-stack" role where your ability to prompt and automate determines your success.
Growth & Impact
- Greenfield Ownership: You are the first hire in this department, giving you the autonomy to build the consumer playbook from scratch.
- B2B2C Hybrid Strategy: Learn to translate consumer behavioral data into compelling sales stories for massive network operators like Samsung and AT&T.
- Modern Workflow: Work in a Seattle-based, hybrid environment that prioritizes "doing over observing" and rewards technical curiosity and rapid experimentation.
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Source: ashby