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Jobs/Head of Global Lifecycle Marketing
Booksy

Head of Global Lifecycle Marketing

Booksy

$160K–180K/yrUnited StatesFull-time10+ yearsRemoteRemote Solely
Posted 3 weeks ago· America/Chicago· United States

Why This Is a Good Vibe Coding Job

Why This Is a Good Vibe Coding Job: It is rare to see a job description explicitly name-drop 'vibe coding' as a required bridge skill for marketing leaders. This role encourages using AI tools and platforms like Make.com to bypass engineering bottlenecks, making it a playground for those who leverage LLMs to ship code and automate complex workflows independently.

Lead Global Growth Through Intelligent Automation

As the architect of Booksy's customer journey, you will lead the charge in scaling a dual-sided marketplace. This isn't just about managing emails; you'll be building the high-tech scaffolding for thousands of user journeys across mobile and web. You will own the strategy for keeping both providers and customers engaged, using data to drive long-term value and platform loyalty.

A Tech-Forward Marketing Playground

What sets this role apart is the expectation to be technically self-sufficient. While you'll manage a modern stack including Braze and Iterable, you are also empowered to "vibe code" custom fixes and use tools like Make.com to automate workarounds. This role is perfect for a leader who treats AI tools like Cursor or Claude as their secret weapon for rapid prototyping and deployment without waiting on traditional engineering cycles.

Scale and Evolution

You will join a fast-paced, remote-friendly team that values initiative over rigid hierarchy. By integrating lifecycle programs directly into the product experience, you'll have a measurable impact on global revenue. If you enjoy a culture that embraces AI to accelerate everything from recruitment to technical operations, you'll thrive in this rapidly evolving environment.

Benefits

Remote workHome phone/internet reimbursementHealth insuranceDental insuranceVision insuranceShort term disability insuranceLong term disability insuranceBasic life insuranceFSAHSA401kPTOHolidaysParental leaveEAPPet insuranceFinancial wellness toolsDiscounts

Skills & Tags

Lifecycle Marketing StrategyCustomer SegmentationPersonalizationOnboarding FlowsEngagementRetentionReactivationCRM Tech Stack ManagementCDP ManagementMobile Engagement PlatformsIterableBrazeSalesforceJourney DevelopmentDeeplinkingData Analysis

Keywords

Head of Global Lifecycle MarketingMobile AppOnboardingActivationEngagementRetentionWin-backJourney OrchestrationExperimentationOptimizationLTV GrowthB2BB2CMarketplaceCRMCDPMartechData TeamAnalyticsVibe CodeMake.comLifecycle Marketing StrategyCustomer SegmentationPersonalizationIterableBrazeSalesforceDeeplinkingBranch.ioAttribution Models

Categories

MarketingManagement & LeadershipData & AnalyticsSoftware

Source: workable