Head of Marketing Operations (Director)

The Mission

Sendbird is reinventing how enterprises engage customers through AI-powered communication, and they need a Director of Marketing Operations to build the engine behind that vision. This is a high-autonomy leadership role focused on architecting the systems, data flows, and technical processes that power a global revenue machine. You’ll be the primary architect of the revenue lifecycle, ensuring every marketing touchpoint is captured, measured, and optimized for growth.

Vibe Coding the GTM Stack

This isn't a traditional administration role; it is a technical mandate. Sendbird specifically seeks candidates with high AI fluency who use tools like Cursor and Claude Code to build custom automations and internal apps. While you will manage a robust legacy ecosystem—including Marketo, Salesforce, and Bizible—you will be expected to use AI-assisted development to create the custom 'connective tissue' that allows a modern RevOps stack to scale beyond $100M ARR.

Key Responsibilities

• Systems Architecture: Own the entire MarTech stack, from selection and integration to long-term scalable design.
• Campaign Engineering: Partner with Demand Gen to build, test, and deploy complex global campaigns and email workflows.
• Data Intelligence: Develop sophisticated attribution models and reporting dashboards that provide clear ROI visibility for every dollar spent.
• Lifecycle Optimization: Refine lead scoring and routing logic to ensure the sales team is always working the highest-priority opportunities.

Requirements

• A decade of experience in Marketing Operations, specifically within the B2B SaaS or AI sectors.
• Proven experience scaling companies through significant growth milestones ($50M to $100M+ ARR).
• Mastery of the 'Vibe Coding' workflow to automate GTM processes.
• Ability to work from the San Mateo office at least three days per week.