Principal UX Designer, Fire TV and Tablet UX Design

Architecting the Future of Agentic Hardware

This leadership role focuses on defining the next generation of interaction for the Fire TV and Tablet ecosystems. You will move beyond static layouts to build 'agentic integrations' where Alexa’s AI serves as a seamless, proactive layer within the user interface. By balancing communal living room experiences with personal productivity workflows, you will create a unified design language that feels native across Amazon's entire hardware family.

Leveraging Vibe Coding for Rapid Innovation

Success in this position requires a modern approach to the design-to-development pipeline. You will utilize 'vibe coding' techniques and generative AI tools to quickly translate complex systems thinking into functional, high-fidelity prototypes. While you'll lead with Figma and motion design, your ability to leverage AI-assisted coding to build and test interaction models is a key differentiator in this high-velocity environment.

Strategic Leadership and Systemic Impact

As a Principal Designer, you are both a visionary and a practitioner. You will collaborate with executive stakeholders across Prime Video and Kindle to ensure a cohesive customer experience while mentoring junior designers in AI-native workflows. This is a chance to define the 'mental models' for how millions of users interact with AI-driven devices, setting the bar for the entire consumer electronics industry.