Senior Manager - BCG Vantage, Consumer Products

Strategy Meets Synthetic Prototyping

As a Senior Manager at BCG Vantage, you will serve as the primary architect for a proprietary suite of AI tools designed to transform consumer data into market-dominating strategies. This role moves beyond traditional product management; you will be a hands-on builder using GenAI to bridge the gap between abstract customer insights and tangible marketing concepts. You will be responsible for evolving tools that simulate consumer behavior and generate high-fidelity creative briefs through prompt-engineered workflows and rapid prototyping.

The Vibe Coding Tech Stack

Your work will center on integrating synthetic respondents and advanced data models into the BCG ecosystem. Key responsibilities include:

• AI Asset Ownership: Scaling internal tools that use GenAI to produce tested product ideas and ad assets.
• Vibe Coding & Prototyping: Building functional prototypes and automating workflows using natural language and lightweight coding tools.
• Strategic Integration: Partnering with the Center for Customer Insight to connect AI tools with real-world POS, social, and behavioral data.

Growth and Impact

This position offers a unique path to lead the digital transformation of the Consumer Packaged Goods (CPG) sector from within a global consultancy. You will move the needle for massive brands by packaging your AI-driven prototypes into repeatable, high-value consulting offers, while coaching junior team members on the future of AI-assisted strategy.