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Jobs/VP, Global Digital Marketing
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VP, Global Digital Marketing

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$150K–173K/yrLos Angeles, California, United StatesFull-time10+ yearsHybrid
Posted 1 day ago· America/Los_Angeles· Los Angeles, California, United States

Why This Is a Good Vibe Coding Job

Why This Is a Good Vibe Coding Job: BMG is one of the first major music labels to explicitly list 'vibe coding' and prompt-driven discovery as key skill sets. This leadership position empowers you to use AI-native tools to rapidly prototype fan experiences and content, bridging the gap between high-level strategy and automated, high-velocity execution.

The Digital Frontier of Music

As the VP of Global Digital Marketing, you will architect the future of how BMG's massive catalog and frontline artists reach audiences. This isn't just about managing budgets; it's about leading a high-velocity team that sits at the intersection of fan culture, creator ecosystems, and emerging tech. You will design data-driven strategies that turn casual listeners into 'superfans' through integrated campaigns on streaming and social platforms.

Elevating the Stack with Vibe Coding

This role is uniquely tailored for a leader who treats AI as a creative partner. You will be expected to:

  • Implement vibe coding workflows to rapidly prototype new marketing concepts and digital fan experiences.
  • Leverage prompt-driven discovery to understand and influence how fans find music via AI assistants and conversational search.
  • Use AI-assisted marketing tools to scale content production and automate complex audience growth systems.

Leadership & Growth

You'll mentor a diverse global team, fostering a culture of experimentation and measurable impact. By blending traditional artist development with cutting-edge tech like algorithmic discovery systems and influencer networks, you'll ensure BMG remains a leader in the modern music industry. This is your chance to define what a tech-forward music executive looks like in the age of AI.

Benefits

Hybrid Work SetupMedical InsuranceDental InsuranceVision Insurance401(k) MatchFlexible Time OffCommuter BenefitsFitness ReimbursementWellness IncentivesEmployee Assistance ProgramMentorship ProgramsLinkedIn LearningEducational Reimbursements

Skills & Tags

Digital Marketing StrategyAudience GrowthStreaming Platform ManagementSocial Media MarketingCreator EcosystemsData-Driven MarketingCRMPaid MediaAI Marketing ToolsCross-Functional LeadershipPerformance MediaBrand PartnershipsFan AcquisitionContent StrategyGlobal Team ManagementArtist Development

Keywords

DSPStreaming ServicesFirst-Party DataCRMAI-Native ToolsVibe CodingAlgorithmic DiscoveryInfluencer MarketingConversational SearchPerformance MediaMusic IndustryDigital CultureFan EngagementSuper FandomContent FormatsGlobal MarketingArtist RepertoireData AnalyticsBrand CollaborationsCultural Momentum

Categories

MarketingManagement & LeadershipCreative & MediaData & Analytics

Source: successfactors