VP, Global Digital Marketing

Elevate Global Music Marketing Through Vibe Coding

BMG is seeking a tech-literate VP of Global Digital Marketing to transform how legendary artists and rising stars connect with fans worldwide. This leadership position sits at the center of the music industry's evolution, requiring a strategist who can combine human creativity with high-speed, AI-driven execution. You will oversee a global team to drive audience growth across streaming platforms, social ecosystems, and creator communities, ensuring BMG’s massive catalog remains culturally resonant.

The Vibe Coding Edge

This role is specifically designed for a leader who embraces modern development workflows. You will:

• Utilize vibe coding and AI-native tools to rapidly prototype marketing ideas and interactive fan experiences.
• Navigate prompt-driven discovery environments to understand how AI assistants and conversational search impact music discovery.
• Implement AI-assisted marketing automation to scale campaigns and unlock new creative formats across social-first platforms.

Leadership and Impact

Beyond the tech stack, you will manage complex global initiatives and foster a culture of measurable innovation. By leveraging first-party data and CRM insights, you'll build scalable systems for fan acquisition while mentoring a team of high-performing marketers. This is a unique opportunity to lead at a 'private-major' music company that prioritizes transparency, creative freedom, and the cutting edge of digital strategy.