Growth Product Manager

Company: Freelancer.com

Freelancer is the world's largest freelancing marketplace, and a thirteen-time Webby Award winner. It’s also home to some of the best product and engineering teams in Australia. At Freelancer, you won’t act on hunches, you won’t sacrifice quality for speed, and you won’t ship 100s of low-impact changes that users don’t actually care about.

Do you want to learn from great leaders who understand how the best product teams in the world operate? Do you want to uphold product practices that actually deliver value that customers will pay for? Do you want to become a product leader yourself?

We’re considering a range of both established and upcoming talent for this role. You will need to demonstrate the persistence needed to drive Growth, a passion for staying up-to-date with the latest Product and Strategy trends, and a knack for Discovery to learn what matters to customers.

Note — This role is full-time and on-site at our Sydney office. Check out the ‘Minimum Requirements’ (below) before applying.

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What you’ll do as Growth Product Manager

• Own the growth of a global marketplace with 80 million users.
• Lead one or more core product teams to improve experiences on Freelancer, while also being a part of an overarching product function that spans acquisition, activation and retention.
• Use both qualitative and quantitative research methods to identify, evaluate and set priorities for the most important problems worth solving, and validate potential solutions to ensure they are: (1) Valuable for customers, (2) viable for the business, (3) technologically feasible and scalable, and (4) easy to understand and use.
• Collaborate with in-house experts to develop and execute on acquisition strategies, including SEO, SEM, paid social, brand, word-of-mouth, growth loops, etc. Together, you’ll lower acquisition costs, grow traffic volume and stability, diversify acquisition channels, and identify new channels that resonate with our key audiences.
• Craft solutions in great detail, ensuring all important states and edge-cases are considered carefully, supplemented with well-written documentation containing all the info that designers and engineers need to succeed.
• Collaborate directly with designers to:
  1. Create intuitive experiences, from wire-frames to test-ready prototypes.
  2. Critically analyse every interaction and use-case to ensure UX-excellence.
  3. Act as the voice of the business and to ensure focus on objectives.
  4. Act as the voice of the customer to ensure their diverse needs are met.
• Collaborate directly with engineers to:
  1. Help them resonate with users’ needs and struggles.
  2. Identify helpful technologies and possible solutions.
  3. Clearly define product requirements and translate them into precise technical solutions.
  4. Hold each other accountable to only ship high-quality products and bug-free experiences.
• Grow a team that everybody wants to be a part of by:
  1. Managing and mentoring engineers.
  2. Communicating an awesome product vision.
  3. Earning a reputation for high-quality work.
  4. Demonstrating a strong understanding of our tech-stack and the implications of technical decisions.
  5. Facilitating collaboration with other product/functional teams.
• Learn from and work with dedicated product-thinkers to develop product vision and strategy by understanding:
  1. Where Freelancer should be strategically/competitively positioned in ~5 years times.
  2. What ‘big bets’ should be taken/avoided.
  3. What order of execution is most effective.

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Note for recent graduates

Are you are a high-performer who has graduated recently? If you have a reputation for excellence, we encourage you to apply even if you do not meet all the ‘Minimum Requirements’ below. We tend to look for experience Product people, but we make exceptions for exceptional graduates. While the bar is set high, we don’t expect recent graduates to meet all of the criteria related to work experience.

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Minimum Requirements

We will only consider applications that meet the following criteria:

• Education & Technical Aptitude: You must have a degree in STEM, ideally from a reputable university, or equivalent qualification demonstrating your technical understanding. Alternatively, you may have strong skills with software (not vibe coding), or direct experience as a PM in an ‘Empowered Product Team’, or you may be a budding self-starter with an entrepreneurial reputation and one or two passion projects/products you’ve tried to grow.
• Data Skills: You must be able to demonstrate your ability to use SQL, and foundational knowledge for querying large datasets efficiently. Alternatively, you may have strong skills using Python to manipulate data, with knowledge of various analytical methods and when to apply them to different types of data/problems.
• Marketing & Acquisition: You must have had experience in a role where you’ve been responsible for SEO, SEM, paid social, branding, or some other area of acquisition or marketing. Alternatively, you may be able to demonstrate extensive knowledge of at least one of these areas, potentially through involvement with trying to grow a startup or online community.
• Product Passion: You must have a very keen interest in the world of Product, product management, product design, product strategy, product distribution, product growth, etc. You enjoy keeping in-touch with thought leaders in one of these spaces, or teaching yourself about how to make good products through some other means. You must be able to demonstrate what you’ve learned and discuss ideas with senior Product staff.

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Additional Criteria

We will prioritise candidates who also meet some of the following criteria:

• Examples of achieving significant user or revenue growth (or proven success executing a Product, Acquisition, SEO or Marketing strategy).
• Experience in a role related to Product Management where you were responsible for building a real digital product, driving product discovery, working directly with designers and engineers, managing a team in a software environment, and/or analysing data for insights.
• Experience using evidence to form hypotheses, designing experiments to test the validity your hypotheses, critically analysing A/B test results with a good understanding of basic statistical methods, and/or using insights to inform product decisions.

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Bonus Points

Assuming you meet the ‘Minimum Criteria’ above, then these will also be helpful:

• Communication: Examples of great communication skills used to articulate an idea, solicit advice from subject matter experts, respond productively to constructive feedback, and influence key stakeholders to achieve buy-in.
• Design Tools: Examples of using design tools like Figma to visualise concepts, and iteratively incorporating user research or stakeholder feedback to progress from low-fidelity wireframes to high-fidelity prototypes.
• Marketplace Dynamics: Examples demonstrating your familiarity with two-sided marketplace dynamics, including how to leverage social network effects, data network effects, activation loops, growth strategies, expansion mechanics, etc.
• Entrepreneurship: Examples of trying to kickstart your own product, growing a community online, engaging with early-stage startups, contributing to educational events for sharing knowledge about digital product or business growth, or equivalent entrepreneurial activities.

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What life is like at Freelancer

• True meritocracy — Your impact directly drives your trajectory. Our VP of Product started as a grad. Our Head of Support began as a CX agent. We promote from within and celebrate high performers.
• Direct CEO engagement — We run weekly Town Halls with unfiltered Q&A. Your ideas reach the top without bureaucracy.
• Biannual Hackathons — Two-day innovation sprints where teams ship real solutions, compete for prizes, and see their ideas go live (with real prize money on the line).
• Premium Sydney HQ — Grosvenor Place with harbour views, plus weekly building events, complimentary wellness classes, activities, promotions, and deals.
• Friday culture — Catered lunches featuring rotating global cuisines from local restaurants. We finish each week together.
• Work hard, play hard — Yes, we have beer taps and a bar with killer views. We also once built a soccer stadium with two tonnes of turf. Because why not?
• Fully stocked kitchens — Coffee, snacks, and everything you need to fuel long strategy sessions and growth sprints.
• Ownership culture — Run your product's growth like it's your business. We reward those who think and act like owners. Become one of the many business and product leaders we’ve produced in the technology industry.

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Do you have what it takes?

If you’re a go-getter who wants to level-up their career in product, and you meet the criteria above, we’d love to read your application. You won't just be optimising conversion rates for another SaaS app. You'll be connecting over 85 million people to economic opportunities across the globe. Every experiment you run, every feature you ship, every growth loop you unlock directly impacts someone's ability to earn a living, build a business, or change their life trajectory. Our platforms are powering commerce across 247 countries, regions, and territories. Your growth initiatives will literally help grow families, fund education, build businesses, and direct the future of the freelancing industry worldwide.

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Responsibilities:

The Growth Product Manager will own the growth of a global marketplace with 80 million users, leading product teams to improve experiences across acquisition, activation, and retention using both qualitative and quantitative research methods. Responsibilities also include collaborating with experts on acquisition strategies, crafting detailed solutions with documentation, and working closely with designers and engineers to ensure high-quality, user-centric product delivery.

Requirements:

Candidates must demonstrate persistence in driving growth, a passion for product trends, and a knack for customer discovery, with a minimum requirement of a STEM degree or equivalent technical understanding, strong SQL skills, or Python data manipulation abilities. Prior experience in acquisition/marketing areas like SEO, SEM, or paid social is mandatory, alongside a keen interest in the product world and the ability to discuss ideas with senior product staff.