Talent Brand Partner
Luma
✨ Why This Is a Good Vibe Coding Job
Luma is a dream destination for vibe coders because they treat AI-assisted development as a core competency for every hire. By integrating tools like Claude, Cursor, and Lovable directly into the creative workflow, this role allows you to ship technical projects like microsites and automation systems without needing a traditional engineering background.
The Mission: Brand Architecture from Scratch
Luma is seeking a founding Talent Brand Partner to architect their employer identity from the ground up. This isn't a role for strategy-only thinkers; it’s for builders who want to get their hands dirty creating high-signal content that captures the attention of the world’s top AI researchers. You’ll be the editor-in-chief of Luma's external persona, managing everything from social strategy and video production to high-stakes event presence at conferences like NeurIPS.
Vibe-Coding the Candidate Experience
What sets this role apart is the technical freedom to move fast. You’ll use a modern stack—including Claude for copywriting and Cursor or Lovable for rapid web prototyping—to build custom candidate experiences and microsites. Luma values 'shipping scrappy' and expects you to leverage AI tooling to automate the repetitive parts of your workflow, allowing you to focus on high-impact creative strategy.
Ownership and Growth
As a zero-to-one builder, you will design the entire candidate journey, ensuring every touchpoint—from a viral TikTok to a custom offer packet—feels uniquely Luma. You’ll have a front-row seat to cutting-edge AI research, partnering with engineers to translate complex product launches into human stories. This is your chance to define the 'Life at Luma' playbook and scale a world-class employee advocacy program in an environment that prizes systems thinking over manual labor.
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