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Jobs/VP, Marketing
BusRight

VP, Marketing

BusRight

Boston, Massachusetts, United StatesFull-time10+ yearsRemoteHybrid
Posted 13 hours ago· America/New_York· Boston, Massachusetts, United States

Why This Is a Good Vibe Coding Job

This role is a rare find for marketing leaders because the job description explicitly invites you to 'vibe-code' your own solutions. By embracing AI-assisted development, you can personally architect custom GTM tools and CRM automations that would typically require a dedicated engineering squad.

Lead the Movement in Modern School Transit

BusRight is revolutionizing student transportation by bringing sophisticated tech to the school bus industry. As the inaugural VP of Marketing, you’ll be the architect of a high-octane demand generation machine. You’ll be responsible for scaling a $30M venture-backed platform that ensures safer, more equitable rides for millions of students.

A 'Vibe Coding' Friendly Leadership Role

Unlike traditional executive roles, BusRight values a 'roll up your sleeves' mentality where you build your own leverage. The company specifically looks for leaders who vibe-code new tools to optimize SEO, GEO, and CRM workflows. Whether you're using LLMs to script new campaign automations or AI editors to build custom internal dashboards, you'll have the autonomy to use AI tools to bypass traditional technical bottlenecks and ship marketing infrastructure at startup speed.

Core Objectives

  • Strategic Demand Gen: Design a multi-channel funnel that turns webinars and in-person events into predictable revenue.
  • AI-Powered GTM: Utilize vibe-coding to extract actionable intelligence from CRM data and align sales/marketing efforts through automated systems.
  • Brand Authority: Craft a high-level messaging strategy that resonates with the K-12 sector, prioritizing social proof and clear communication to non-technical stakeholders.

Skills & Tags

Demand generationMarketing strategyEvent marketingLead generationCRM managementSales alignmentContent strategyMessagingSEOGEOData analysisBrand buildingWritten communicationLeadershipGo-to-market strategy

Keywords

MarketingDemand GenerationSaaSK-12 EducationGo-to-MarketCRMSEOGEOWebinarsEvent MarketingLead QualificationSales FunnelBrand BuildingVenture-backedSeries A-CRevenue GrowthPublic EducationTransportation TechnologyData AnalysisStrategic Planning

Categories

MarketingManagement & LeadershipTechnologyEducationTransportation

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