Senior Brand Strategist, AIX Creative Studio

Shape the Soul of AI

As a Senior Brand Strategist within Microsoft’s AIX Creative Studio, you will define how the world interacts with the next generation of intelligence. This role sits at the nexus of culture and code, where you’ll translate brand equity into product expressions for tools like Copilot and Bing. You won't just be planning campaigns; you'll be partnering with engineers and designers to ensure that AI experiences feel human-centric and culturally relevant.

Prototyping Through Vibe Coding

Unlike traditional strategy roles, this position prioritizes the ability to build. Microsoft is looking for visionaries who use vibe-coding and AI-assisted tools to create functional prototypes of their ideas. This allows you to influence the product's direction early in the lifecycle, using natural language and prompt-based development to demonstrate how brand values should manifest in software. You will be expected to bridge the gap between high-level brand goals and the technical reality of AI-driven interfaces.

Strategic Growth & Influence

In this position, you will lead the charge between research, marketing, and engineering to build a coherent AI portfolio. By applying your insights into the current AI landscape, you will guide partnerships with creators and top-tier brands to keep Microsoft at the center of the cultural conversation. From writing internal strategy briefs to presenting live AI-powered prototypes to senior leadership, you will own the narrative of the world’s most significant AI tools.